calidevs

Build fast, ship smart, sleep well.

SOFTWARE STUDIO — CALIFORNIA

01
The
Problem
The reality
Agencies are broken.

You've been there. Slow timelines. Bloated budgets. Developers who disappear. Code that breaks on launch day. You need a team that builds like founders — fast, lean, and accountable.

67%

of ecommerce projects launch late and over budget

3.2s

average Shopify store load time — every second costs 7% conversion

$$$

wasted on apps that overlap, break themes, and slow down stores

there's a better way ^
02
Who
We Are
About us
A studio that ships.

calidevs is a software studio from California. We build, customize, and scale digital products — from Shopify stores to custom SaaS platforms to AI-powered tools.

We're a small, senior team. No juniors learning on your dime. No layers of project managers. You talk to the people who write the code.

50+
Projects shipped
8yr
Average experience
1.2s
Avg. load time
98%
Client retention
03
What
We Do
Services
Core capabilities

Shopify Development

Custom themes, Liquid 2.0, headless with Hydrogen, app development, checkout extensions, and performance optimization.

LIQUID HYDROGEN APPS

Custom Software

SaaS platforms, APIs, dashboards, and internal tools. Built with React, Node, Python — whatever the job needs.

REACT NODE API

WordPress & WooCommerce

Theme development, WooCommerce optimization, migrations, security hardening, and server management.

THEMES WOOCOMMERCE PHP

UI/UX Design

Brand identity, web design, conversion-focused landing pages, and design systems. Figma-first workflow.

FIGMA BRAND UX

AI & Automation

Custom AI agents, workflow automation, CRM integrations (GoHighLevel), chatbots, and data pipelines.

AI AGENTS GHL AUTOMATION

SEO & Performance

Technical SEO audits, Core Web Vitals optimization, schema markup, site speed, and search strategy.

SEO SPEED CWV
04
How
We Work
Process
From idea to production
01

Discovery Call

We listen. You tell us what's broken, what you need, and where you want to be. We ask the hard questions early so there are no surprises later.

30 MIN — FREE
02

Scope & Proposal

Within 48 hours, you get a detailed proposal: what we'll build, how long it takes, and what it costs. Fixed-price for defined scope. No hourly surprises.

48 HOURS
03

Build Sprint

We work in focused 1-2 week sprints. You get a staging link from day one. Daily updates in Slack. You see progress in real time — not after 3 months of silence.

1-2 WEEK SPRINTS
04

Review & QA

We test on every device, every browser. Performance audits, accessibility checks, security review. Nothing launches until it's rock solid.

2-3 DAYS
05

Launch & Support

Go live with confidence. 30 days of post-launch support included. We monitor, fix, and optimize. Then optional retainer for ongoing care.

LAUNCH DAY + 30 DAYS
05
Our
Work
Selected work
Case Studies
EmotionLabs

Emotion Labs

Shopify theme customization, product page optimization, and conversion-focused UX redesign.

+40%
CONVERSION
1.4s
LOAD TIME
LoyalVSU

Loyal VSU

Full store audit, collection architecture, filter system rewrite, product page enhancements, and cart redesign.

640
PRODUCTS
13→0
BUGS FIXED
La Markesa

La Markesa Jewelry

Shopify store setup, SEO optimization with PluginSEO, Google Analytics 4 + Ads integration, 354 product catalog.

354
PRODUCTS
88
COLLECTIONS
Tech stack
Tools we trust

We're platform-agnostic. We pick the right tool for the job — not the tool we're most comfortable with.

ECOMMERCE

Shopify Hydrogen WooCommerce Liquid 2.0 Storefront API

FRONTEND

React Next.js Remix TypeScript Tailwind

BACKEND

Node.js Python PostgreSQL GraphQL REST APIs

PLATFORMS & TOOLS

GoHighLevel Figma Claude AI Vercel GitHub
What they say
Client love
"They don't just build what you ask for — they build what you actually need. The attention to detail is insane."
AM
Ashley Manzo
Owner, La Markesa Jewelry
"13 bugs found and fixed in one audit. They shipped more in one week than our previous agency did in three months."
GR
Giselle R.
Operations, Loyal VSU
06
Pricing
Investment
Transparent pricing

No hidden fees. No scope creep surprises. Pick a plan or get a custom quote.

STARTER
Quick Fix
Bug fixes, small customizations, one-off tasks. Perfect for stores that need a tune-up.
$500 / project
  • Up to 8 hours of work
  • 1 round of revisions
  • 48-hour turnaround
  • Slack communication
  • 7-day post-delivery support
Get started
SCALE
Retainer
Ongoing development, maintenance, and strategic support. Your dev team on call.
$4,000 / month
  • 40 hours / month
  • Priority response (same day)
  • Proactive monitoring
  • Monthly strategy call
  • Rollover unused hours
  • Dedicated Slack channel
Talk to us

Need something custom? Let's talk. Every project is different.

FAQ
Common questions
How fast can you start?
Most projects kick off within 3-5 business days. Rush projects (48-hour start) available for retainer clients.
Do you work with Shopify only?
No. Shopify is our specialty, but we also build on WordPress, WooCommerce, custom React/Node apps, and SaaS platforms.
What if I'm not happy with the work?
Every project includes revision rounds. We don't mark anything as done until you sign off. Period.
Do you offer ongoing support?
Yes. Our retainer plan gives you a dedicated team on call. For one-off projects, 30 days of post-launch support is always included.
Where are you based?
California. We work PST hours but accommodate EST and international clients regularly.
Can you help with SEO?
Absolutely. Technical SEO, schema markup, Core Web Vitals, site speed — it's baked into everything we build.
Let's talk
Ready to build
something great?

Book a free discovery call

30 minutes. No pitch, no pressure. Just a real conversation about your project.

Schedule a call

Based in

California, USA
PST timezone

Follow us

@calidevs

calidevs

Build fast, ship smart, sleep well.

calidevs.com

let's build something great together